Marketing Tools

CRL provides materials and information to help member institutions promote CRL resources and services locally.  For a supply of collection brochures or a customized flyer, or to discuss ways to promote CRL on campus, please contact

CRL Collections Brochures

brochureThe depth and diversity of CRL’s primary source materials and collection highlights are showcased in a color printed brochure. Designed to help CRL libraries spread the word among library staff, research and teaching faculty, students, and others, the brochures are available in quantity at no cost on request.   

CRL Flyers

CRL’s one-page flyer (which can be customized on request) is designed for mass distribution throughout the library, at seminars, faculty and student orientations, mailbox distribution, and other opportunities.

The flyer highlights CRL benefits and privileges that researchers appreciate most:

  • Rich and diverse collections
  • Unlimited access to CRL resources and project-length loans
  • Digital delivery for many loan requests
  • Purchase of materials on demand

Boilerplate Text

To aid in local promotion of CRL’s collections and services, CRL has compiled the following boilerplate text. Note also the detailed descriptions of various programs and services available on this website.

Center Description in 40 Words

The Center for Research Libraries is an international consortium of university, college, and independent research libraries. CRL supports advanced research and teaching in the humanities, sciences, and social sciences by preserving and making available to scholars critical primary source material.

Center Description in 150 Words

The Center for Research Libraries provides a shared collection of five million books, journals, documents and newspapers to supplement member libraries’ holdings in the humanities, science, and social sciences.  CRL materials can be obtained for extended loan periods, allowing for intensive use of long runs of publications and archives. With a strategic emphasis on expanding electronic access to international primary source collections, CRL participates in a number of cooperative digitization efforts, yielding over 15 million pages of digitized content to date.

CRL resources include:
  • 6,500 international newspapers, some from as early as the 1700s—the largest circulating collection of newspapers in North America
  • 4,500 U.S. newspapers, including 2,000 ethnic titles
  • Foreign journals rarely held in U.S. libraries, with a focus on science and technology
  • Access to rich holdings in STE print serials through a partnership with the Linda Hall Library
  • More than 800,000 non U.S. dissertations
  • Area Studies: major collections from Africa, Latin America, Middle East, Europe, Asia, and South  Asia, in various formats

Model Practices for Promoting CRL

CRL member libraries including the University of Arkansas, Dartmouth CollegePepperdine University, and the University of San Diego describe CRL's collections and services in key website pages. The University of Connecticut Libraries feature CRL in a description of interlibrary loan resources on their website. Carleton University in Ottawa produced a wonderful video interviewing student and faculty users of CRL materials. Many libraries report on CRL activities in newsletters directed to faculty: Pepperdine University announced their new membership, while at longtime member DePaul University, University Librarian Scott Walter reminded faculty of the benefits available from CRL, noting that "DePaul faculty and students are able to make use of a wealth of international collections through our membership."

There are many place you can integrate references to CRL, including:

  • A-Z resource lists.
  • Catalogs and other discovery tools.
  • Subject guides (list specific collection categories or items).
  • Bibliographic instruction materials.
  • Library newsletters.
  • Postings on blogs and social media (highlight current CRL acquisitions or webinars).

Publicity Consultation

CRL staff can provide specialized consultation to help institutions take full advantage of membership by promoting CRL resources locally. 

  • CRL staff can suggest topics of particular interest, such as CRL digitized collections, or content distinguished by format (newspapers, dissertations, government documents, print journals in science and technology, etc.).
  • CRL staff can also provide resources such as copies of CRL logos, digitized page images, and customized descriptions or links.

To arrange for a consultation on promoting CRL, please contact